How did a US tire maker turn a tyre maker into a global tire company?

Posted July 25, 2018 07:16:30The American tire giant Firestone, which made tires for the US military, has made a number of big bets on global trends.

Its US arm has been at the forefront of new technologies and a new type of tyre for the road.

But the company has also been at pains to avoid becoming a US brand.

Firestone is also owned by an Indian conglomerate.

Firestone tyres have been available in the US since 2002 and have been sold in Europe and Asia.

In Europe, the tyres are sold in Italy, Germany, Spain and Spain, while in the Middle East and Africa, the company sells them in Qatar, Bahrain, the UAE, Oman, Kuwait, Qatar, Saudi Arabia and Kuwait.

But Firestone’s global expansion is now underway.

The firm is working on tyres in countries from China to Russia and Japan.

The tyres will be used in cars and trucks in Australia, Japan and Europe.

Firestones global tyre business is a major component of its growth strategy.

In 2014, Firestone bought its US tyre business from the American tyre company Michelin, and acquired Firestone tyre and equipment in 2013.

In 2016, Firestones tyre division was merged with the global tyre company Tarmac to form Firestone Advanced Tire.

The deal was completed in April 2018.

At the time, Firestoners chief executive David Wertheimer said it would help the company grow and innovate, with an eye to its future.

“We’ve got to make sure that we’re not just competing in the global market, but also in the United States,” he said.

“Because the global marketplace is growing faster than the United Kingdom.”

He said the deal would give Firestone access to a new global market of tyres, making the tyres a “global standard”.

But the acquisition of Firestone tyres from Michelin was controversial at the time.

The company has been criticised for selling tyres that are not of the highest quality and being bought by companies that do not offer any customer loyalty programs.

But Mr Wertheim has said the company’s tyre business will be “more reliable” because it will be a wholly owned subsidiary.

In a statement, Fireestone said it had “no intention of diluting the Firestone brand or brand integrity”.

“Our focus will remain on delivering the highest level of safety and reliability in the tyre market, as we do in every aspect of our business, including tyre design, manufacturing, engineering and supply,” the company said.

Topics:fibre-and-connectivity,environment,technology,,business-economics-and/finance,fibres-and of,energy,environmental-impact,energy-management,environment-policy,tarmac-road,fires,brisbane-4000,sydney-2000,nsw,australia,qatar,south-africa,china,united-statesFirst posted July 25 to BusinessDay