Bontraers tires will be manufactured at the plant next week for the first time in nearly a decade, the company announced Wednesday.
The Trump administration has pledged to invest $1 billion in the auto industry in its first 100 days, but the president’s plan to replace the Obama administration’s Clean Power Plan, a landmark rule that aims to reduce carbon emissions from power plants, has been a key stumbling block.
The rule, which aims to limit carbon emissions by 2025, was widely seen as a boon for the tires industry.
The new plant is the first in the United States to be built specifically for tires.
The company also announced a new partnership with General Motors, which will manufacture the Bontron, a fuel-efficient vehicle.
Trump’s campaign promised to eliminate regulations and eliminate the federal government’s role in auto manufacturing.
But many of the policies he’s pledged to roll back have failed to materialize.
The Environmental Protection Agency (EPA) and the Department of Transportation (DOT) have struggled to enforce the Clean Power plan.
The tire company has been the target of protests in recent months, as hundreds of demonstrators gathered outside the factory in Richmond, Virginia, where the tires are manufactured.
Trump said on the campaign trail that the tire company would not produce the tires at the company’s plant in Mexico, where production of the tires has been banned for several years.
Bontrages CEO Steve Bontrain said in a statement that the plant would make “a difference in the lives of American workers.”
“I can assure you, we will make a difference in our community as well,” he said.
“Our workers will be able to breathe easy and they will be assured of jobs in our country again.”
The Trump White House did not immediately respond to a request for comment on Wednesday.